The properties in Moxie’s care are driven by carefully crafted strategies that enhance our clients’ franchises through clear cut brand asset definition, followed by innovative product development, alliances with first-class companies and retailers, good timing, and strong visibility. Moxie seeks solutions for all of its clients’ unique challenges. Moxie supports its licensors and licensees with a full range of services from strategic planning to consumer promotions, and offers a vital competitive edge in an increasingly challenging industry, creating, developing and executing longterm innovative programs that promote and protect our clients’ valued intellectual properties by building enduring brands from concept to consumer. The company is devoted to making a difference in the marketplace. Some examples of Moxie & Company’s attributes and services:
Solid understanding of core product categories, strategic objectives, and corporate culture
Strong relationships across broad network of prospective property-owners and licensors.
Combined experience and expertise of 50 years leveraging valuable, iconic brands and unflagging (but pleasant) persistence, professionalism, and plenty of moxie!
A fresh perspective tailored to each property
Revitalization and re-energizing of classic iconic brands
Focus on under and unexploited categories that fit brand’s core values
Ability to identify and maximize the full potential of every brand in their care
Extensive network of licensing agents/sub-agents and connections.
Full Service expertise and Range of Services including: