The properties in Moxie’s care are driven by carefully crafted strategies that enhance our clients’ franchises through clear cut brand asset definition, followed by innovative product development, alliances with first-class companies and retailers, good time, and strong visibility. Moxie seeks solutions for all of its clients’ unique challenges. Moxie supports its licensors and licensees with a full range of services from strategic planning to consumer promotions, and offers a vital competitive edge in an increasingly challenging industry, creating, developing and executive longterm innovative programs that promote and protect our clients’ valued intellectual properties by building enduring brands from concept to consumer.
Full service expertise and range of services includes:
Solid understanding of core product categories, strategic objectives, and corporate culture
Strong relationships across broad network of prospective property-owners and licensors.
Combined experience and expertise of 50 years leveraging valuable, iconic brands and unflagging (but pleasant) persistence, professionalism, and plenty of Moxie!
A fresh perspective tailored to each property
Revitalization and re-energizing of classic iconic brands
Focus on under and unexploited categories that fit brand’s core values
Ability to identify and maximize the full potential of every brand in their care
Extensive network of licensing agents/sub-agents and connections
“Moxie has been a fantastic partner in helping us build our business. Laura and Arlene are savvy and strategic, and fun to work with. They’ve introduced us to multiple partners, helped us imagine new directions for our brand, negotiated deals, and helped us build our licensing portfolio to extend our brand and revenue beyond our point of origin of letterpress greeting cards. They bring decades of experience and great relationships to the table. We wouldn’t be where we are today without them!” Sabrina Moyle – partner – Hello Lucky