Moxie has comprehensive retail management experience. From the global fashion and home-goods branded Chicka Chicka Boom Boom line sold exclusively at the 2600 TJX stores worldwide and Van Gogh museum inspired product at Erwin Pearl stores Nationally, to the major MTA boutiques at Macy’s Herald Square, Cole Haan and Toys R Us, we are exceptionally skilled at creating, implementing and managing direct-to-retail licensing programs across various tiers of retail.
Benefits of direct-to-retail licensing:
Strong and unified control of the brand at retail
Cohesive retailer support through marketing, advertising and promotions
Consistent relationship building with retailer senior management
Seamless brand presentation on the retail floor
Ongoing retailer support and program optimization
“I’ve never dealt with a company that so lives up to its name as Moxie & Company. Laura Becker and Arlene Scanlan are the embodiment of tenacity, pursuing every licensing possibility and leaving no deal undone.” Jon Anderson – President – Simon & Schuster Children’s Book Division