We leverage our extensive experience to offer consulting services to experienced licensors and newcomers alike. Each consulting project is customized and tailored to meet a wide range of needs, ultimately assisting our clients to understand their licensing opportunities as well as risks.
For clients considering licensing, our feasibility study evaluates the viability of extending a brand into new categories and retail channels. Through the exploration of the competitive landscape, market dynamics and relevant category opportunities, we provide brand owners with a comprehensive analysis that recommends a specific course of action. For those with existing licensing programs, our team performs a thorough assessment that evaluates the program’s successes, challenges, management and operations to ensure that optimal potential is being realized. The final deliverable is a comprehensive analysis that includes specific recommendations to increase the overall performance of the client’s licensing program.
In today’s competitive marketplace, clearly differentiating a product offering is vital. Leveraging our extensive experience building world-class licensing programs, we help manufacturers and retailers harness the power of classic brands to build their businesses and differentiate their product offerings.
We begin by understanding a client’s licensing goals, whether they are to reach new consumer targets, enter new categories or channels of distribution, or increase retail penetration. We then identify the most relevant licensing properties, ultimately recommending those that will best attract attention to a manufacturer or retailer’s product line. Our strong network of relationships enable us to assist clients in securing the most reputable and sought-after brands and entertainment properties for product differentiation.
Our work in this space spans companies in the fashion, fashion accessories, home textiles, and electronics categories, among others. Some examples of our success in this area include the acquisition of the Icon Eyewear license for Everlast, to create a line of UV protective eyewear, and the Erwin Pearl license for Grand Central Terminal, a well-known jewelry manufacturer, for a line of costume jewelry sold at Erwin Pearl stores. Additionally, Moxie forged a unique alliance with Cole Haan that resulted in a year-long advertising program that featured the NYC Subway system in all Cole Haan stores.