Between the two of them, Moxie’s founding partners, Arlene Scanlan and Laura Becker have more than 50 years (ouch) combined experience in the licensing industry. From their work on building classic properties like Peanuts and Garfield right through to a more recent collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the principals have gathered in their journey along the sometimes turbulent, but always exciting, licensing super highway.
Working with Columbia Pictures to Marvel Comics to United Media and beyond, they have had the good fortune to witness the evolution of licensing from a trendy advertising gimmick to a legitimate and powerful marketing phenomenon. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.
Years of experience as an innovator in licensing, marketing, promotion & product development • Extensive intellectual property/brand management experience encompassing growth and development of a wide range of renowned brands including Columbia Pictures, Marvel Super-Heroes, Peanuts, Garfield, Peter Max, Western Publishing, Dakin, Archie Comics Group, Barney the Dinosaur, World Wildlife Fund, Reading Rainbow, Humongous Entertainment, The American Museum of Natural History, The Puzzle Place, Carmen Sandiego, Sega of America, Ben & Jerry’s, Absorba, MTV, Metropolitan Transit Authority (MTA), Simon & Schuster Publishing & Universal Press Syndicate • Influencing a broad spectrum of products from packaged goods to feature films while exponentially growing revenues
Highly motivated strategic thinker • 15+ years in project management, sales & new business development • Experience negotiating/securing licensing agreements and marketing tie-insfor world renowned Snoopy, Garfield and Dilbert properties during 11 year tenure and rise to VP at United Media Licensing, working with clients including Met Life, Pepsi, General Mills, Shell Oil and McDonalds Seasoned in building major properties by leveraging their equity and forging strong media foundations in television, home video & newspaper syndication • Expert consultation to media/entertainment industries coupled with hands-on support and depth in strategic planning, acquisitions, research, international marketing, cross-promotions, business development & brand extension • Proven ability to build and grow value of enduring brands from concept to consumer
Michael Bennett – VP, Product Development & Sourcing
Michael heads up and manages Moxie’s product sourcing and manufacturing division, which most recently secured a branded on-board pet carrier promotion with Jet Blue airlines and all Petco retail stores in the US. Moxie relies on Michael to generate opportunities for custom product, premiums, and co-branding both for Moxieís properties and beyond.
Janine Hallisey – Sales and Marketing Director
Janine has twenty years experience developing brand extensions across a wide array of merchandise, advertising and promotions. In the course of her career, she oversaw the marketing execution for Peanuts, Garfield, Precious Moments, and Beatrix Potter properties, to name a few. Janine also worked to secure the rights to PBS, National Geographic and The State Hermitage Museum in St. Petersburg, Russia. She managed major client relationships with such diverse companies as Hallmark, ABC, Mead Johnson, Paramount and Ralston Purina and Waterford. She is a recipient of the “Advertising Age Marketing 100 Award” for her contribution to the start of the Dilbert property. Janine is a strategic thinker able to see the opportunity for brand extensions that will enhance a brand and bring in more customers to the core business.
Glenn Groglio – Creative Guru
A creative professional who thinks conceptually, to deliver inspired design solutions that fulfill consumer and corporate desires. As graduate of Pratt Institute, Glenn began his career in design working in NYC a prestigious design firm creating brand identities, packaging and corporate design systems. Then transitioning into the corporate world, Glenn has worked as Creative Director at several major companies including: Dansk International Designs, Lenox, Merck, and Coty Beauty. Consulting Since 2007 He loves the diversity projects and new and exciting creative challenges. Glenn’s work has been recognized with several major design awards including The Art Directors Club of New York, Communication Arts and several Clio Awards.