Janine Hallisey


Janine has twenty years experience developing brand extensions across a wide array of merchandise, advertising and promotions. In the course of her career, she oversaw the marketing execution for Peanuts, Garfield, Precious Moments, and Beatrix Potter properties, to name a few. Janine also worked to secure the rights to PBS, National Geographic and The State Hermitage Museum in St. Petersburg, Russia. She managed major client relationships with such diverse companies as Hallmark, ABC, Mead Johnson, Paramount and Ralston Purina and Waterford. She is a recipient of the “Advertising Age Marketing 100 Award” for her contribution to the start of the Dilbert property. Janine is a strategic thinker able to see the opportunity for brand extensions that will enhance a brand and bring in more customers to the core business.