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Magnolia Bakery

In 1996, Magnolia Bakery opened its first location on a quiet street corner in the heart of New York City’s West Village. From its inception, Magnolia Bakery has been cherished for its classic American baked goods, vintage decor and warm, inviting atmosphere.

In 2007, Magnolia Bakery’s original owner passed her oven mitts to Steve and Tyra Abrams. Together, the Abrams’ have thoughtfully expanded the bakery from its first West Village shop to locations worldwide. Today, Magnolia Bakery can be found in New York City, Los Angeles, Chicago, Mexico City, Seoul, Dubai, Abu Dhabi and Doha, among other locations. The brand will also be opening its first stores in Boston, Washington D.C., Manila and Sao Paulo in the coming months.

Magnolia Bakery is often credited with helping to start the 1990s “cupcake craze”. While known for cupcakes, the full-service bakery offers a wide range of baked goods, all made by hand in small batches. From cheesecakes and banana pudding – a fan favorite! – to beautifully designed cakes and dessert tables, Magnolia Bakery is a go to spot to celebrate life’s sweetest moments.

With more than 3 billion impressions a year in the media, the bakery has been featured on numerous TV shows like Sex and the City, Broad City and Riverdale; in magazines, newspapers and feature films, including Prime and The Devil Wears Prada… to name just a few.

Moxie recently signed on to help the Magnolia Bakery brand extend into new categories of merchandise and branded lifestyle collaborations. With the help of the Magnolia team, Moxie is defining how this hip, celebratory lifestyle brand can evolve into unique and delicious categories of product.

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Categories available for licensing include home fashion, gifts, stationery, publishing, apparel & accessories, kitchen gadgets, baking and cooking accessories, food and beverage.