About Moxie & Co

From their work on building classic properties like Peanuts and Garfield right through to the collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the team has gathered on its journey along the sometimes turbulent, but always exciting, licensing super highway.

Working with Columbia Pictures to Marvel Comics to United Media and beyond, they have had the good fortune to witness the evolution of licensing from a trendy advertising gimmick to a legitimate and powerful marketing phenomenon. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.

Moxie & Company

The Moxie Team

Arlene Scanlan

Arlene Scanlan

Founder & President

Years of experience as an innovator in licensing, marketing, promotion, branding, product development and entertainment.

• Extensive intellectual property/brand management experience encompassing growth and development of a wide range of renowned brands including Marvel Super-Heroes, Peanuts, Garfield, Barney the Dinosaur, World Wildlife Fund, The American Museum of Natural History, Carmen Sandiego, Sega of America, Ben & Jerry’s, Macmillan Children’s Publishing, Scripps National Spelling Bee, Harper Collins Publishing, Metropolitan Transit Authority (MTA), Simon & Schuster Publishing & FedEx.

• Influencing a broad spectrum of promotional partners, retailers, product manufacturers and marketers from packaged goods to feature films while consistently growing revenues and market share exponentially.

JANINE HALLISEY

JANINE HALLISEY

SVP New Business Development & Sales

Janine has over twenty years experience developing brand extensions across a wide array of merchandise, advertising and promotions. In the course of her career, she oversaw the marketing execution for Peanuts, Garfield, Precious Moments, and Beatrix Potter properties, to name a few. Janine also worked to secure the rights to PBS, National Geographic and The State Hermitage Museum in St. Petersburg, Russia. She managed major client relationships with such diverse companies as Hallmark, ABC, Mead Johnson, Paramount and Ralston Purina and Waterford. She is a recipient of the “Advertising Age Marketing 100 Award” for her contribution to the start of the Dilbert property. Janine is a strategic thinker able to see the opportunity for brand extensions that will enhance a brand and bring in more customers to the core business.

Michael Bennett

Michael Bennett

VP Product Sourcing & Development

Michael heads up and manages Moxie’s product sourcing and manufacturing division, which most recently secured a branded on-board pet carrier promotion with Jet Blue airlines and all Petco retail stores in the US. Moxie relies on Michael to generate opportunities for custom product, premiums, and co-branding both for Moxie’s properties and beyond.

Glenn Groglio

Glenn Groglio

Creative Guru

A creative professional who thinks conceptually, to deliver inspired design solutions that fulfill consumer and corporate desires. As graduate of Pratt Institute, Glenn began his career in design working in NYC a prestigious design firm creating brand identities, packaging and corporate design systems. Then transitioning into the corporate world, Glenn has worked as Creative Director at several major companies including: Dansk International Designs, Lenox, Merck, and Coty Beauty. Consulting Since 2007 He loves the diversity projects and new and exciting creative challenges. Glenn’s work has been recognized with several major design awards including The Art Directors Club of New York, Communication Arts and several Clio Awards.

Matt Scanlan

Matt Scanlan

Consultant, Brand Positioning / Consumer Psychology

Matt Scanlan is a founding partner of Softmatter and sources investment opportunities in the environmental and social impact space focused on consumer, supply chain, and technology.

Matt is currently the co-founder and CEO of Naadam Cashmere. After attending New York University where he studied business and literature, Matt spent several years as a qualitative analyst in the venture industry. Shortly after, Matt co-founded a small NGO based in Mongolia that inspired Naadam Cashmere, which utilizes the non-profit’s relationships to source rare, raw cashmere from nomadic herding communities. Matt develops the business’ supply chain strategy and leads both sales and marketing growth efforts. Matt has a deep passion for the intersection of business and non-profit work. Brand positioning and consumer psychology are foundational to his diligence approach.

Rachel Bailer, Moxie & Co

Rachel Bailey

Coordinator

Rachel is a highly motivated and talented team member who showcases a diverse range of projects that highlight her unique style and creative vision. Prior to her graduation from James Madison University where she studied Public Relations and advertising, Rachel worked as a consultant for Outside Life, overseeing operations on and off campus. She plays a crucial role in protecting Moxie’s intellectual property while also maintaining and implementing systems for management and organization. She manages the licensing process, from initial agreements through contract execution and ongoing compliance monitoring. She is responsible for balancing licensee on-boarding and continued client support across all product categories of merchandise. She is also responsible for coordinating all approvals while insuring licensee support in a timely manner.