About Moxie & Co
From their work on building classic properties like Peanuts and Garfield right through to the collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the team has gathered on its journey along the sometimes turbulent, but always exciting, licensing super highway.
Working with Columbia Pictures to Marvel Comics to United Media and beyond, they have had the good fortune to witness the evolution of licensing from a trendy advertising gimmick to a legitimate and powerful marketing phenomenon. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.
The Moxie Team
Founder & President
Years of experience as an innovator in licensing, marketing, promotion, branding, product development and entertainment.
• Extensive intellectual property/brand management experience encompassing growth and development of a wide range of renowned brands including Marvel Super-Heroes, Peanuts, Garfield, Barney the Dinosaur, World Wildlife Fund, The American Museum of Natural History, Carmen Sandiego, Sega of America, Ben & Jerry’s, Macmillan Children’s Publishing, Scripps National Spelling Bee, Harper Collins Publishing, Metropolitan Transit Authority (MTA), Simon & Schuster Publishing & FedEx.
• Influencing a broad spectrum of promotional partners, retailers, product manufacturers and marketers from packaged goods to feature films while consistently growing revenues and market share exponentially.
SVP New Business Development & Sales
Janine has over twenty years experience developing brand extensions across a wide array of merchandise, advertising and promotions. In the course of her career, she oversaw the marketing execution for Peanuts, Garfield, Precious Moments, and Beatrix Potter properties, to name a few. Janine also worked to secure the rights to PBS, National Geographic and The State Hermitage Museum in St. Petersburg, Russia. She managed major client relationships with such diverse companies as Hallmark, ABC, Mead Johnson, Paramount and Ralston Purina and Waterford. She is a recipient of the “Advertising Age Marketing 100 Award” for her contribution to the start of the Dilbert property. Janine is a strategic thinker able to see the opportunity for brand extensions that will enhance a brand and bring in more customers to the core business.
Daliya is a driven individual with a passion for law and business. Born and raised in Kazakhstan, she earned her Bachelor’s degree in Law in 2010 and was determined to continue her education. This drive took her to Scotland where she received her Master’s in Law from Dundee University. With almost a decade of experience as a practicing lawyer, Daliya has honed her legal expertise and has a deep understanding of the field. In 2021, she took on a new challenge and graduated from LIM College with a Master’s in Professional Studies. This accomplishment was made even sweeter by being awarded the inaugural scholarship from Licensing International, which was a recognition of her hard work and dedication. Daliya’s passion for her work is evident in everything she does, and she is eager to bring her unique skillset to Moxie and Company that values growth and development.
VP Product Sourcing & Development
Michael heads up and manages Moxie’s product sourcing and manufacturing division, which most recently secured a branded on-board pet carrier promotion with Jet Blue airlines and all Petco retail stores in the US. Moxie relies on Michael to generate opportunities for custom product, premiums, and co-branding both for Moxie’s properties and beyond.
A creative professional who thinks conceptually, to deliver inspired design solutions that fulfill consumer and corporate desires. As graduate of Pratt Institute, Glenn began his career in design working in NYC a prestigious design firm creating brand identities, packaging and corporate design systems. Then transitioning into the corporate world, Glenn has worked as Creative Director at several major companies including: Dansk International Designs, Lenox, Merck, and Coty Beauty. Consulting Since 2007 He loves the diversity projects and new and exciting creative challenges. Glenn’s work has been recognized with several major design awards including The Art Directors Club of New York, Communication Arts and several Clio Awards.
Consultant, Brand Positioning / Consumer Psychology
Matt Scanlan is a founding partner of Softmatter and sources investment opportunities in the environmental and social impact space focused on consumer, supply chain, and technology.
Matt is currently the co-founder and CEO of Naadam Cashmere. After attending New York University where he studied business and literature, Matt spent several years as a qualitative analyst in the venture industry. Shortly after, Matt co-founded a small NGO based in Mongolia that inspired Naadam Cashmere, which utilizes the non-profit’s relationships to source rare, raw cashmere from nomadic herding communities. Matt develops the business’ supply chain strategy and leads both sales and marketing growth efforts. Matt has a deep passion for the intersection of business and non-profit work. Brand positioning and consumer psychology are foundational to his diligence approach.