Moxie & Company: Full-Service Brand Management Experts
With a team of experienced professionals, Moxie & Company provides a range of services, including brand management, licensing negotiations, retail management, and strategic planning and vision. We are experts in creating and strategizing licensing and promotional solutions in response to the many challenges unique to each individual client. We’re proud of our expertise, innovations and contributions to the licensing and promotion of a wide range of brands — including some of the world’s best known and most beloved.
strategies that work
Full service Brand Management
The properties in Moxie’s care are driven by carefully crafted strategies that enhance our clients’ franchises through clear cut brand asset definition, followed by innovative product development, alliances with first-class companies and retailers, good timing, and strong visibility. Moxie seeks solutions for all of its clients’ unique challenges.
Moxie has comprehensive retail management experience. From the global fashion and home-goods branded Chicka Chicka Boom Boom line sold exclusively at the 2600 TJX stores worldwide and the 2020 Ellen Studio x Hobby Lobby home decor capsule collection to the MTA inspired boutiques at all Uniqlo and Cole Haan stores, Macy’s Herald Square, and the DKNY and Banana Republic stores throughout NYC, we are exceptionally skilled at creating, implementing and managing direct-to-retail licensing programs across various tiers of retail.
Strategic Planning & Vision
For clients considering licensing, our feasibility study evaluates the viability of extending a brand into new categories and retail channels. Through the exploration of the competitive landscape, market dynamics and relevant category opportunities, we provide brand owners with a comprehensive analysis that recommends a specific course of action.
We begin by understanding a client’s licensing goals, whether they are to reach new consumer targets, enter new categories or channels of distribution, or increase retail penetration. We then identify the most relevant licensing properties, ultimately recommending those that will best attract attention to a manufacturer or retailer’s product line. Our strong network of relationships enable us to assist clients in securing the most reputable and sought-after brands and entertainment properties for product differentiation.