Moxie & Company Named Exclusive Global Licensing Agency for The Baby-Sitters Club

Moxie & Company has been appointed the exclusive global licensing agency for The Baby-Sitters Club, Ann M. Martin’s iconic Scholastic series with nearly 200 million copies sold worldwide. Moxie will lead a comprehensive licensing program across toys, apparel, publishing extensions, and lifestyle collaborations, with initial launches targeted for 2027.

Moxie & Company Partners with 33 Creatives for New Children’s Franchise Soccerpets, Timed to the 2026 World Cup

Moxie & Co. is pleased to announce a new partnership with 33 Creatives for Soccerpets, a character-driven children’s brand blending soccer with storytelling, teamwork, and empathy. The collaboration will expand the franchise into publishing, plush toys, apparel, and accessories, capitalizing on excitement surrounding the 2026 FIFA World Cup.

Chicka Chicka Boom Boom: The Musical Launches National Tour Following Sold-Out World Premiere at Seattle Children’s Theatre

Following a sold-out world premiere at Seattle Children’s Theatre, Chicka Chicka Boom Boom: The Musical has officially launched its national tour, bringing the beloved alphabet adventure to stages across the country. Produced by Third Wish Productions in partnership with Seattle Children’s Theatre and Arlene Scanlan / Moxie & Company, this high-energy musical is written and directed by Nina Meehan, perfect for audiences ages 3 to 9.

Moxie & Company Partners with Author Navessa Allen to Expand Her Best-Selling Into Darkness Series into Consumer Products

Moxie Co. is pleased to announce a new partnership with Navessa Allen for her Into Darkness publishing series, expanding the brand into consumer goods, home décor, apparel, stationery, collectibles, accessories, and all branded merchandise and promotional tie-ins.

People Profile: Arlene Scanlan, Founder of Moxie & Company and Moxie Productions

The global licensing community is powered by an incredible group of professionals whose diverse backgrounds and creative energy drive innovation and excellence. Each week we profile one of these professionals in this ongoing series.

Thomas Paul and Yvonne Ellen Home Collections to Launch Fall 2025

Core Home, in collaboration with Moxie & Company, has secured licensing partnerships with designers Thomas Paul and Yvonne Ellen for new lines spanning home goods, hydration products, bath and body accessories, and tableware. The collections will debut at department stores, off-price retailers, club channels, and online platforms for Fall 2025 and early Spring 2026.

Lauren Roberts Appoints Moxie as Exclusive Worldwide Licensing Agent

Hamilton Beach Brands Appoints Moxie as Exclusive Worldwide Licensing Agent for Hamilton Beach and Weston Brands

Moxie and Co is pleased to announce a new partnership with Hamilton Beach Brands in respect of its Hamilton Beach and Weston Brands for extensions into publishing, package goods and branded product.

FedEx Appoints Moxie as Exclusive Worldwide Licensing Agency

Moxie and Co, the global promotion and licensing agency, is pleased to announce a new relationship with FedEx in respect of its FedEx Brand for extensions into consumer electronics, home and B2B office supplies, toys and all branded products.

GBH Appoints Moxie as Exclusive Worldwide Licensing Agent for all Branded Merchandise Tie-Ins and Promotions

Moxie and Co. is pleased to announce a new partnership with public media powerhouse GBH related to its general audience and children’s TV series for extensions into consumer goods, electronics, home fashion, apparel, toys and branded merchandise, and promotional tie-ins

Moxie and Co. Named Exclusive Agency on Behalf of A Smyth, Co.

Global brand management and licensing agency Moxie & Co is now serving as exclusive licensing representative on behalf of A Smyth, Co., it was announced by company President, Arlene Scanlan. Moxie & Co is a brand licensing and promotion agency and is proud to introduce licensees to the humor of Amy Smyth.

Ivory Ella Taps Moxie For Licensing Partnerships

“Moxie and Co is pleased to announce a new partnership with Ivory Ella, the mission driven apparel and lifestyle brand focused on elephant conservation and giving back. Ivory Ella, a digitally native brand, has already built a huge audience of millennial and Gen – Z girls (and their mom’s) who believe it is just as important to ‘do good as it is to look good’. “

Scholastic To Release Books With Hunt A Killer | Licenseglobal.com

“Scholastic, a global children’s publishing, education and media company, has announced a publishing deal with entertainment brand Hunt A Killer, best known for its interactive mystery, sci-fi and horror-themed games.”

New Molly Hatch Beach Chair News

“It definitely feels like summer! Loving @preppyfrancophile showing off @lowtidesocean x @mollyhatch whale wave pattern!”

Hunt A Killer Solves Mysteries With Nancy Drew

“Hunt A Killer has announced a partnership with publishing company Simon & Schuster for a new Nancy Drew retail game titled, “Mystery at Magnolia Gardens.” In this all-in-one game, Nancy investigates a poisoning at a botanical garden.”

Wines That Rock Hallmark Wine Club Launch

“The Hallmark Channel’s New Wine Club Will Send You Bottles Paired with Made-for-TV Movies”

Moxie & Co Named Exclusive Licensing Agency On Behalf Of Albert Whitman Media

“Moxie & Co to Represent Consumer Product Licensing for Renowned Albert Whitman & Company Literary Brands including The Boxcar Children® “

New Balance Teams Up With The MTA, New York City’s Transit Authority, On An Exclusive Made In UK 920

“On May 8th, New Balance and The Metropolitan Transportation Authority (MTA) will release an officially licensed Made in UK 920, exclusively licensed by Moxie & Company, LLC and available globally at Dover Street Market (London, New York, Ginza, Singapore, LA).”

Hulu Sets Premier Date For New Adaptation of The Hardy Boys — Watch The First Trailer

“The Hardy Boys are back — and they’re on the case! PEOPLE can exclusively reveal the first trailer for Hulu’s Hardy Boys reboot, showcasing the new mystery series’ action-packed twists and turns.”

How Two Failed Entrepreneurs Suddenly Began Making Millions

“Ryan Hogan and Derrick Smith are cashing in on the pandemic’s deadly combination of boredom and screen fatigue by selling immersive murder mysteries packaged in monthly subscription boxes.”

How To Make Authentic Magnolia Bakery Banana Pudding and a Cookie Recipe That They Can’t Make Enough Of

“Banana pudding is an all-American classic and one bakery in New York City has made the sweet and creamy confection its claim to fame.”

Crown Media Family Networks Introduces Hallmark Channel Wines, A Holiday Vintage Selection Available For Pre-Order

“Hallmark Channel is creating a new way for people to enjoy the network’s signature holiday original movies this year with the debut of Hallmark Channel Wines, available today for pre-order at www.hallmarkchannelwines.com.”

First Nancy Drew Game In Five Years Wants To Teach Us To Be Badass Sleuths All Over Again

“With Midnight in Salem, the feminist icon is back and ready to teach a new generation all kinds of amazing skills…”

Magnolia Bakery Appoints Moxie As Worldwide Brand Extension Agency

“Global retail bakery chain, MAGNOLIA BAKERY has appointed MOXIE & CO. brand extension agency of record for the MAGNOLIA BAKERY brand worldwide. MOXIE is tapping into the food and home goods categories with a fully integrated brand licensing program beginning 2018…”

‘Loving Vincent’ Passes $20 Million At Worldwide Box Office

“Theatrical earnings mark another prize for the Animated Feature Film Award winner at Saturday night’s European Film Awards…”

‘Town To Country: Home For the Holidays With Molly Hatch’ Interview With Threads by Garnet Hill

“We caught up with artist/designer Molly Hatch for a brief interview celebrating the launch of our exclusive Town to Country holiday collection… Molly’s modern color scheme and quirky line art make each design look like festive storybook illustrations…”

New Sega Home Textiles Debuts Jonesworks Design™ Bedding At NY Market Week

“New Sega Home Textiles, Inc. will be introducing the Jonesworks Design™ collection of decorative bedcoverings and coordinating bath products. Designed by Jason Jones, this collection is modern, casual, and affordable… The collection will debut at New York Home Fashions Market Week in March, 2018 at New Sega Home Textiles’ showroom…” 

MTA Teams Up With Only NY To Brand Transit Agency’s Logos and Designs On Apparel

“The Metropolitan Transportation Authority cut a licensing deal with the streetwear brand Only NY to use the transit agency’s iconic logos and designs on apparel this season…”