Moxie blog
Navigating the Future: A Guide to Updating Your Brand Management and Licensing Strategy for 2024
Welcome to the next chapter of Moxie & Co's journey in brand management. As we step into 2024, our commitment to innovation, style, and purpose remains at the core of our identity. In a rapidly evolving landscape, we recognize the need to refresh our brand...
The Festive Frontier: Unwrapping the Importance of Branding Over the Holidays
The holiday season is more than just a time for festive decorations, gift-giving, and warm gatherings; it's also a critical period for businesses to leverage the power of branding. In a world where consumers are bombarded with choices, establishing a strong and...
Crisis Management and Brand Reputation: A Brand Management Company’s Approach
In today's fast-paced and interconnected world, brands face an array of challenges that can potentially tarnish their reputation in an instant. From social media blunders to product recalls, the landscape of brand management has expanded to include adept crisis...
Brand Spotlight: Ivory Ella
From its inception, it has radiated a resounding commitment to making a positive impact on the world. Through its captivating designs and products, Ivory Ella seamlessly intertwines fashion with a purpose, passionately advocating for wildlife conservation and the...
The Importance of Brand Management
Brand management refers to the process of creating, maintaining, and improving a brand's reputation, identity, and value. It involves developing a consistent brand experience across all touchpoints, actively monitoring and managing a brand's online presence, building...
Brand Management for Startups: How to Build a Strong Brand from Scratch
Building a strong brand is crucial for a business to succeed, but it's particularly important for startups. A strong brand can help a startup stand out from the competition, build customer loyalty, and establish a positive reputation in the marketplace. However,...
The Benefits of Licensing Your Brand: Why It Makes Sense for Your Business
In today's competitive business environment, building a strong brand is crucial for success. A brand can help you stand out from the competition, establish credibility with customers, and create a loyal following. But what if you could take your brand to the next...