Brand Consulting
Unlock New Opportunities with Strategic Brand Consulting
Moxie partners with brands to uncover growth opportunities, strengthen market positioning, and develop strategic partnerships that drive long-term value.
Drawing on decades of experience across licensing, retail, publishing, entertainment, and consumer products, we help brands identify opportunities that align with their identity, audience, and commercial objectives.
Whether supporting licensing initiatives, product collaborations, retail expansion, or brand extension strategies, Moxie provides practical guidance and industry expertise to help brands maximise their potential.
Our Strategic Brand Consulting Services Include:
- Brand and market opportunity assessment
- Licensing and partnership strategy
- Product category evaluation
- Brand extension planning
- Retail and consumer product development
- Strategic introductions and relationship building
- Long-term growth and positioning strategies
- Creative collaboration and partnership development
full service brand management
Get Full Service Brand Management with Moxie & Co
The properties in Moxie’s care are driven by carefully crafted strategies that enhance our clients’ franchises through clear cut brand asset definition, followed by innovative product development, alliances with first-class companies and retailers, good timing, and strong visibility. Moxie seeks solutions for all of its clients’ unique challenges. Moxie supports its licensors and licensees with a full range of services from strategic planning to consumer promotions, and offers a vital competitive edge in an increasingly challenging industry, creating, developing and executing innovative, long-term programs that promote and protect our clients’ valued intellectual properties by building enduring brands from concept to consumer.
Full Service Expertise and Range of Services Includes:
- Solid understanding of core product categories, strategic objectives, and corporate culture
- Strong relationships across a broad network of prospective property owners and licensors
- Combined experience and expertise of 50 years leveraging valuable, iconic brands and unflagging (but pleasant) persistence, professionalism, and plenty of Moxie!
- A fresh perspective tailored to each property
- Revitalization and re-energizing of classic iconic brands
- Focus on underexploited and unexploited categories that fit a brand’s core values
- Ability to identify and maximize the full potential of every brand in their care
- Extensive network of licensing agents/sub-agents and connections
Retail Management
Retail Partners
Moxie has comprehensive retail management experience. From the global fashion and home-goods branded Chicka Chicka Boom Boom line sold exclusively at the 2,600 TJX stores worldwide and the 2020 Ellen Studio x Hobby Lobby home decor capsule collection to the MTA inspired boutiques at all Uniqlo and Cole Haan stores, Macy’s Herald Square, and the DKNY and Banana Republic stores throughout NYC, we are exceptionally skilled at creating, implementing and managing direct-to-retail licensing programs across various tiers of retail.
Benefits of Direct-to-Retail Licensing:
- Strong and unified control of the brand at retail
- Cohesive retailer support through marketing, advertising and promotions
- Consistent relationship building with retailer senior management
- Seamless brand presentation on the retail floor
- Ongoing retailer support and program optimization
Strategic Planning & Vision
Comprehensive Planning
Successful licensing begins with a clear strategy, a deep understanding of the brand and the ability to recognize opportunities others may overlook. At Moxie & Company, we work closely with brand owners to evaluate the potential of their intellectual property, identify new avenues for growth and develop licensing programs that deliver meaningful, long-term value.
For brands entering the licensing marketplace, we assess consumer awareness, competitive positioning, category opportunities, retail distribution and potential licensing partners to create a strategic roadmap for expansion. For established licensing programs, we evaluate existing partnerships, performance, market opportunities and operational efficiencies, identifying ways to strengthen the business, expand distribution and maximize revenue potential.
We also work with manufacturers and retailers seeking to differentiate their products through strategic brand partnerships. Drawing on our extensive portfolio, industry relationships and decades of experience, we identify and secure properties that connect with consumers, complement product assortments and create a competitive advantage.
From initial brand assessment and strategic planning to partner identification, negotiations and ongoing program management, Moxie brings the insight, creativity and relationships needed to turn licensing opportunities into successful businesses.
Licensing
Strategic Brand Licensing
Strategic brand licensing is one of the most effective ways to extend a brand’s reach, connect with new audiences and create meaningful new revenue opportunities. By bringing brands into consumers’ everyday lives through thoughtfully developed products and partnerships, licensing builds awareness, strengthens brand loyalty and creates lasting value.
A successful licensing program does more than generate royalties. It enhances a brand’s identity, expands its presence across categories and retail channels, and protects the integrity of the intellectual property that makes it distinctive.
Licensing Programs
At Moxie & Company, we understand the complexities of building and managing successful licensing programs. From iconic corporate brands and entertainment properties to bestselling authors, artists and designers, we develop strategies that expand opportunities, reach new audiences and create long-term value.
Creativity and innovation are at the heart of everything we do. Combining decades of licensing expertise with a deep understanding of the marketplace and longstanding relationships with manufacturers and retailers, we identify opportunities that unlock each brand’s full potential.
Our goal is simple: to develop compelling licensed products and strategic partnerships that resonate with consumers, strengthen and protect the brands we represent, and maximize royalty revenue for our clients.
