GBH Appoints Moxie as Exclusive Worldwide Licensing Agent for all Branded Merchandise Tie-Ins and Promotions
Westport CT— (April, 2023) Moxie and Co. is pleased to announce a new partnership with public media powerhouse GBH related to its general audience and children’s TV series for extensions into consumer goods, electronics, home fashion, apparel, toys and branded merchandise, and promotional tie-ins. GBH is the largest producer of public media content, supplying PBS with almost one-third of its primetime and kids programming.
Moxie will leverage GBH’s iconic and trusted brands, including Molly of Denali, Work It Out Wombats, American Experience, Antiques Roadshow, Frontline, Masterpiece, and NOVA to reach, engage and empower consumers with high-quality consumer products. Moxie will be working with GBH on the development of licensing programs across multiple areas and will enter the first phase of product development in 2023.
“For more than 50 years, GBH has been a leader in producing public media content for audiences of all ages,” said Pablo Velez, GBH’s Director of Licensing and Business Development. “Our brands have set the pace for innovation, inclusivity, and impact. With our friends at Moxie, we are poised to grow awareness of our brands and extend the mission of public media to educate, inspire and entertain.” Evie Kintzer, GBH’s Vice President, Strategy and Business Development adds: “We view brand merchandising and licensing as a key component of our growth and look forward to seeing many new and innovative product launches related to our brands.”
Arlene Scanlan, President at Moxie, emphasizes that Moxie is an expert at building classic media and trademark franchises and sees the myriad of GBH brands as important additions to Moxie’s media, entertainment and children’s portfolios. “Our plan is to launch GBH brands at the Licensing Expo in Las Vegas at the Mandalay Bay Convention Center this June. Exact dates are June 12-14 and Moxie’s booth # is F128,” said Scanlan.
GBH is the leading multiplatform creator for public media in America. As the largest producer of content for PBS and partner to NPR and PRX, GBH delivers compelling experiences, stories and information to audiences wherever they are. GBH produces digital and broadcast programming that engages, illuminates and inspires, through drama and science, history, arts, culture and journalism. It is the creator of such signature programs as MASTERPIECE, ANTIQUES ROADSHOW, FRONTLINE, NOVA, AMERICAN EXPERIENCE, Arthur and Molly of Denali and a catalog of streaming series, podcasts and on-demand video. GBH’s television channels include GBH 2, GBH 44, GBH Kids and national services WORLD and Create. With studios and a newsroom headquartered in Boston, GBH reaches across New England with GBH 89.7, Boston’s Local NPR; CRB Classical 99.5; and CAI, the Cape and Islands NPR station. Dedicated to making media accessible to and inclusive of our diverse culture, GBH is a pioneer in delivering media to those who are deaf, hard of hearing, blind and visually impaired. GBH creates curriculum-based digital content for educators nationwide with PBS LearningMedia and has been recognized with hundreds of the nation’s premier broadcast, digital and journalism awards. Find more information at gbh.org.
About Moxie & Co.
Moxie & Co. is a full-service global brand management, promotion and licensing agency. Headquartered only an hour from New York City in Westport CT, Moxie represents a diverse portfolio of designers and well-known brands including The MTA (The New York City Subway), Hamilton Beach Brands, FedEx, Simon & Schuster, Eloise and Hunt A Killer to name just a few. Moxie develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.moxieco.com.