FOR IMMEDIATE RELEASE:
Westport CT— (April, 2023) Global brand management and licensing agency Moxie & Co is now serving as exclusive licensing representative on behalf of A Smyth, Co., it was announced by company President, Arlene Scanlan. Moxie & Co is a brand licensing and promotion agency and is proud to introduce licensees to the humor of Amy Smyth.
Amy Smyth owner and voice of A Smyth Co has classic “me to you” sentiment that helps us connect to one another through her unique brand of humor. She has authored literally hundreds of greeting cards for Recycled Paper Products sold at Target, Trader Joe’s, Barnes & Noble and hundreds of independent gift stores around the U.S.– and Moxie’s first A Smyth Co partnership is with publishing partner Chronicle Books, planning to debut Amy’s first book Fall 2023.
“We are excited to work with Amy Smyth to create licensed products that embody the brand’s distinct wit, design, art, and imagery. Her humor provides an upbeat and welcome antidote to the crazy world around us” says Arlene Scanlan, Moxie & Co founder and President.
Partnering with Moxie has opened up long-awaited opportunities to expand Amy’s brand of humor beyond her core category of greeting cards. “The thought of fans having the opportunity to feel seen, loved, and heard through an extended product line of gifts is exhilarating,” said Amy Smyth, Founder of A Smyth Co. “Also, and quite frankly, I’m thrilled to have something that retails for more than $3.99 in the marketplace. Go, Moxie, GO!”
This partnership will allow A Smyth, Co. to reach a broader audience with new licensed products that showcase the brand’s unique design, art, and imagery. Fans of Amy Smyth’s work can now display their support with trendy and innovative products that embody the brand’s distinct identity.
About Moxie & Co.
Moxie & Co. is a full-service global brand management and licensing agency. Headquartered in Westport CT, Moxie represents a diverse portfolio of designers and well-known brands including The MTA (The New York City Subway), FedEx, Hamilton Beach Brands, Simon & Schuster Publishing, Ivory Ella, Yvonne Ellen and Hunt A Killer to name a few. Moxie develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.moxieco.com.