With more than 30 million books sold, Chicka Chicka Boom Boom has been delighting generations of children for nearly 40 years. The rhythmic text by Bill Martin, Jr. and John Archambault, paired with Lois Ehlert’s bold, joyful art, made the book a modern classic and a must-have for kids ages 0–7 in homes and classrooms everywhere.

But timeless popularity was just the beginning.

Recognizing the property’s enduring emotional resonance, Moxie & Company saw an opportunity to evolve Chicka Chicka Boom Boom from a best-selling book into a fully realized
entertainment and lifestyle brand.

• In 2025, Moxie brought the iconic alphabet tree to life with two major launches:
  A national live show tour, bringing the rhythm and color of Chicka Chicka Boom Boom
  to families across the country.
• A new animated television series, developed and sold by Moxie to Nickelodeon,
  introducing the story’s energy and music to a whole new generation of fans.

Building on this momentum, 2026 will see an expansive wave of consumer product
launches—including toys, apparel, food, hair care for kids, and new publishing titles, further cementing Chicka Chicka Boom Boom as one of the most dynamic and recognizable children’s brands in the market.

From page to stage to screen, Chicka Chicka Boom Boom is a powerful case study in how a beloved classic can be reimagined for today’s audiences—proof that with the right strategy, creativity, and partners, a single story can grow into an evergreen brand that keeps climbing
higher.