About Moxie & Co
For more than two decades, Moxie & Company has been at the forefront of brand licensing, transforming celebrated properties into successful consumer products, retail partnerships and new business opportunities.
Built on decades of industry experience spanning entertainment, publishing, fashion, design and consumer brands, Moxie combines the relationships and expertise of an established agency with the creativity, flexibility and personal attention of an independent firm.
From beloved literary properties such as Chicka Chicka Boom Boom, Nancy Drew and The Baby-Sitters Club to acclaimed entertainment franchises, bestselling authors, iconic designers and household names like Hamilton Beach, Moxie represents a diverse portfolio of brands with extraordinary potential.
Our approach goes beyond traditional licensing. We identify opportunities that connect brands with new audiences, develop strategic partnerships across industries and create programs that build long-term value for both licensors and licensees.
At its heart, Moxie & Company is about recognizing the possibilities in a brand and bringing together the right people, ideas and partnerships to make them happen.
The Moxie Team
Arlene Scanlan
Founder & President
Years of experience as an innovator in licensing, marketing, promotion, branding, product development and entertainment.
• Extensive intellectual property/brand management experience encompassing growth and development of a wide range of renowned brands including Marvel Super-Heroes, Peanuts, Garfield, Barney the Dinosaur, World Wildlife Fund, The American Museum of Natural History, Carmen Sandiego, Sega of America, Ben & Jerry’s, Macmillan Children’s Publishing, Scripps National Spelling Bee, Harper Collins Publishing, Metropolitan Transit Authority (MTA), Simon & Schuster Publishing & FedEx.
• Influencing a broad spectrum of promotional partners, retailers, product manufacturers and marketers from packaged goods to feature films while consistently growing revenues and market share exponentially.
Kim Levin
Licensing Manager
Kim Levin brings 25+ years of licensing and publishing experience to Moxie & Co, managing many of Moxie’s top accounts as well as securing new licensing opportunities for Moxie’s esteemed properties. Her prior experience in account management, brand marketing, photography and publishing provides a unique perspective as she has been both licensee and licensor. Prior to joining Moxie & Co, Kim ran a successful photography business publishing 21 photography gift books and licensing hundreds of her images on calendars, greeting cards, paper goods, and gift products throughout the world. She is thrilled to join the Moxie team and help continue to deliver exceptional results for their clients.
Zamaya Ibarrondo
Licensing Coordinator
Zamaya is part of the licensing coordination team at Moxie. Since joining, she has shown a strong work ethic and eagerness to learn. As a Marketing Management major, Zamaya has been able to apply skills from courses like Business Information Systems and Business Communications, making her a dedicated, effective team member. She helps coordinate the licensing process by maintaining the management system, including the handling of agreements and contracts, ensuring all clients’ intellectual property is properly organized and taken care of.
JANINE HALLISEY
Strategic Planning Consultant
Janine has over twenty years’ experience developing brand extensions across a wide array of merchandise, advertising and promotions. In the course of her career, she oversaw the marketing execution for Peanuts, Garfield, Precious Moments, and Beatrix Potter properties, to name a few. Janine also worked to secure the rights to PBS, National Geographic and The State Hermitage Museum in St. Petersburg, Russia. She managed major client relationships with such diverse companies as Hallmark, ABC, Mead Johnson, Paramount, Ralston Purina, and Waterford. She is a recipient of the “Advertising Age Marketing 100 Award” for her contribution to the start of the Dilbert property. Janine is a strategic thinker able to see the opportunity for brand extensions that will enhance a brand and bring in more customers to the core business.
Michael Bennett
VP Product Sourcing and Development
Michael heads up and manages Moxie’s product sourcing and manufacturing division, which most recently secured a branded on-board pet carrier promotion with Jet Blue airlines and all Petco retail stores in the US. Moxie relies on Michael to generate opportunities for custom products, premiums, and co-branding both for Moxie’s properties and beyond.
Glenn Groglio
Creative Guru
A creative professional who thinks conceptually, to deliver inspired design solutions that fulfill consumer and corporate desires. As a graduate of Pratt Institute, Glenn began his career in design working in NYC at a prestigious design firm creating brand identities, packaging and corporate design systems. Then transitioning into the corporate world, Glenn has worked as Creative Director at several major companies including: Dansk International Designs, Lenox, Merck, and Coty Beauty. Glenn has worked as a consultant Since 2007. He enjoys a diverse range of projects and exciting new creative challenges. Glenn’s work has been recognized with several major design awards including The Art Directors Club of New York, Communication Arts and several Clio Awards.
Matt Scanlan
Marketing Consultant
Matt Scanlan is a founding partner of Softmatter and sources investment opportunities in the environmental and social impact space focused on consumer, supply chain, and technology.
Matt is currently the co-founder and CEO of Naadam Cashmere. After attending New York University where he studied business and literature, Matt spent several years as a qualitative analyst in the venture industry. Shortly after, Matt co-founded a small NGO based in Mongolia that inspired Naadam Cashmere, which utilizes the non-profit’s relationships to source rare, raw cashmere from nomadic herding communities. Matt develops the business’ supply chain strategy and leads both sales and marketing growth efforts. Matt has a deep passion for the intersection of business and non-profit work. Brand positioning and consumer psychology are foundational to his diligence approach.
Tassie Anthony
Collaborator
Tassie Anthony is a seasoned Marketing and Retail professional with extensive domestic and international experience in strategic repositioning, corporate partnerships, integrated marketing campaign development, promotions, licensing and merchandising, and brand development across retail, consumer goods, entertainment, and media sectors.
Known for her expertise in elevating brand identities, Tassie has a track record of delivering impactful campaigns and fostering strong partnerships. Her approach blends innovative strategy with market insights, empowering brands to thrive and connect authentically with consumers.
Passionate about growth, Tassie is dedicated to driving success for both established and emerging brands.
Rory Dieckman
VP, Moxie Finance
Rory Dieckman is an accomplished finance executive, currently serving as Vice President of Finance. With a strong background in financial strategy, planning, and analysis, Rory brings a results-driven approach to optimizing financial operations and driving organizational growth. Known for his strategic mindset and expertise in budgeting, forecasting, and performance improvement, he has a proven track record of aligning financial goals with broader business objectives. Rory’s leadership style emphasizes collaboration, data-driven decision-making, and a commitment to financial excellence, making him a valuable asset in dynamic, fast-paced environments.