case study: Chicka Chicka Boom Boom
With more than 20 million books sold, Chicka Chicka Boom Boom is one of the best selling children’s books of all time and has remained a children’s favorite for more than 30 years! Bill Martin, Jr., and John Archambault’s rhythmic text keeps the beat with Caldecott Honor illustrator Lois Ehlert’s bold, cheerful art. This winning combination has made the Chicka Chicka series a classic. CCBB is the #1 Bestselling children’s alphabet book on Amazon. For children ages 0-7, CCBB is s a staple in both classrooms and homes. The #1 baby shower gift and a best selling licensed product at B&N, Amazon, Target, Walmart, TJX and Books A Million. From children’s fashion to toys, games and learning accessories, CCBB stands out as one of the best selling kids book series of all time.
Key licensing partners include: