Case Study: Magnolia Bakery
As one of the most successful global bakery brands to launch in the last 25 years, MAGNOLIA BAKERY is the ultimate impulse treat. Everything from their classic couture cupcakes to the renowned banana pudding, their baked goods are beautiful, sweet, and delicious and present a myriad of delectable opportunities to extend the brand into cooking/baking tools, home products and new and indulgent food and dessert products that consumers can enjoy every day.
Key licensing partners include:
Moxie’s initial 2020/2021 Magnolia Bakery launch included beautifully curated home and kitchen products, gadgets and electronics perfect for gifting that delivers new ways to connect with the Magnolia Bakery brand unapologetically.