
From their work on building classic properties like Peanuts and Garfield right through to a more recent collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the principals have gathered in their journey along the sometimes turbulent, but always exciting, licensing super highway.
Working with Columbia Pictures to Marvel Comics to United Media and beyond, they have had the good fortune to witness the evolution of licensing from a trendy advertising gimmick to a legitimate and powerful marketing phenomenon. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.

From their work on building classic properties like Peanuts and Garfield right through to a more recent collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the principals have gathered in their journey along the sometimes turbulent, but always exciting, licensing super highway.
Working with Columbia Pictures to Marvel Comics to United Media and beyond, they have had the good fortune to witness the evolution of licensing from a trendy advertising gimmick to a legitimate and powerful marketing phenomenon. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.
ARLENE SCANLAN
Founder & President
LAURA BECKER
SVP Publishing & Marketing
Janine Hallisey
SVP New Business Development & Sales
MICHAEL BENNETT
VP, Product Development & Sourcing
GLENN GROGLIO
Creative Guru
MATT SCANLAN
Consultant, Brand Positioning / Consumer Psychology