bothFrom their work on building classic properties like Peanuts and Garfield right through to a more recent collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the principals have gathered in their journey along the sometimes turbulent, but always exciting, licensing super highway.

Working with Columbia Pictures to Marvel Comics to United Media and beyond, they have had the good fortune to witness the evolution of licensing from a trendy advertising gimmick to a legitimate and powerful marketing phenomenon. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.

From their work on building classic properties like Peanuts and Garfield right through to a more recent collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the principals have gathered in their journey along the sometimes turbulent, but always exciting, licensing super highway.

Working with Columbia Pictures to Marvel Comics to United Media and beyond, they have had the good fortune to witness the evolution of licensing from a trendy advertising gimmick to a legitimate and powerful marketing phenomenon. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.

ARLENE SCANLAN

Founder & President

LAURA BECKER

SVP Publishing & Marketing

Janine Hallisey

SVP New Business Development & Sales

MICHAEL BENNETT

VP, Product Development & Sourcing

GLENN GROGLIO

Creative Guru

MATT SCANLAN

Consultant, Brand Positioning / Consumer Psychology