Moxie blog
Why Some Brands Succeed in Licensing While Others Fail
Licensing can be one of the most effective ways to extend a brand, reach new audiences, and create meaningful revenue streams. Yet while some brands build thriving licensing programs that endure for decades, others struggle to gain traction despite strong consumer...
Brand Spotlight: Chicka Chicka Boom Boom
Chicka Chicka Boom Boom continues to captivate kids and families with its colorful, playful, and unforgettable storytelling. Now, this beloved brand is growing bigger than ever, expanding into toys, apparel, games, coloring and activity books, and even food, bringing...
Balancing AI and Human Creativity: What Brands Must Know
Artificial intelligence is transforming the way brands approach creativity, content, and product development. From predictive trend analysis to generative design, AI tools are providing new ways to understand audiences, streamline production, and bring fresh ideas to...
How Licensing Fuels Business Growth in Today’s Market
Licensing has become a crucial growth strategy for businesses, offering diverse avenues for expansion and revenue generation. In today's challenging environment, where many businesses struggle, licensing provides opportunities to partner with established brands,...
Navigating the Future: A Guide to Updating Your Brand Management and Licensing Strategy for 2024
Welcome to the next chapter of Moxie & Co's journey in brand management. As we step into 2024, our commitment to innovation, style, and purpose remains at the core of our identity. In a rapidly evolving landscape, we recognize the need to refresh our brand...
The Festive Frontier: Unwrapping the Importance of Branding Over the Holidays
The holiday season is more than just a time for festive decorations, gift-giving, and warm gatherings; it's also a critical period for businesses to leverage the power of branding. In a world where consumers are bombarded with choices, establishing a strong and...
Crisis Management and Brand Reputation: A Brand Management Company’s Approach
In today's fast-paced and interconnected world, brands face an array of challenges that can potentially tarnish their reputation in an instant. From social media blunders to product recalls, the landscape of brand management has expanded to include adept crisis...
Brand Spotlight: Ivory Ella
From its inception, it has radiated a resounding commitment to making a positive impact on the world. Through its captivating designs and products, Ivory Ella seamlessly intertwines fashion with a purpose, passionately advocating for wildlife conservation and the...
The Importance of Brand Management
Brand management refers to the process of creating, maintaining, and improving a brand's reputation, identity, and value. It involves developing a consistent brand experience across all touchpoints, actively monitoring and managing a brand's online presence, building...
Brand Management for Startups: How to Build a Strong Brand from Scratch
Building a strong brand is crucial for a business to succeed, but it's particularly important for startups. A strong brand can help a startup stand out from the competition, build customer loyalty, and establish a positive reputation in the marketplace. However,...